Benefits
- The importance of our Cultural Heritage is immense, since it has a meaningful impact on Society & sustainable local economic development. Studies worldwide have indicated that such activities in high population density areas generate higher value, making it most relevant to many Indian cities.
- Passive Heritage protection initiatives have limited impact & engagement potential for local communities. On the other hand, Intangible Cultural rejuvenation, generates a vibrant high impact output.
- Also, apart from the physical activities, creation & resuscitation of Intangible Cultural Heritage resources, results in global understanding & recognition of the initiatives.
- In general CSR programs of Corporates rarely include initiatives on Culture & Heritage. An advantage of being a first mover.
Focus Areas
- Recordings and Video productions of Indian Traditional Music & Dance
- Concert tours worldwide to promote Next generation of Musicians & Genres
- Produce series on Cultural Heritage topics replete with storytelling
- Develop a digital/ OTT platform dedicated to all genres of Traditional Indian Culture
- R&D fund for creative & technical research
- Documentation of Traditional genres of Music, contributions by leading Artistes
- Workshops, Lecture demonstrations
- Short courses, Full length courses & Technical training Courses & skill development
- Museum to showcase the rich historical evolution of our Traditional Culture
- Program of skilled employment generation for Musicians & Traditional Instrument Makers from across the country
pandit jasraj
Team
DURGA JASRAJ
Director
Neeraj Jaitly
Director
